Marketing Surveys and Algorithms by Day Doomscroll by Night

 Digital media is basically part of every second of my day, both for work and personally. I work in property management and handle all the marketing and advertising for six properties in my region, so my entire job revolves around digital platforms. I am constantly on Apartments.com, Google, Canva, Instagram, TikTok, and our property software, checking ads, answering leads, making flyers, keeping up with trends, and trying to figure out what catches people’s attention now because trends change literally overnight. I also use AI tools like ChatGPT and Anara all the time to help generate ideas, organize information, and make content creation faster. Marketing today moves so quickly that if you are not keeping up online, you are already behind. 

Personally, I am chronically online. TikTok is definitely my favorite app, with Instagram right behind it. I spend a lot of time scrolling, watching trends, and seeing what people are talking about because, honestly, that is a huge part of understanding marketing now. My relationship with digital media is kind of funny, though, because I spend so much time creating content and managing online presence for work that I barely post on my own personal accounts anymore. I mostly just observe everything going on online instead of participating in it. People call that being a “monitoring spirit,” and honestly, that describes me perfectly.

One thing I really notice about digital media and marketing today is how completely connected they are. Digital media basically is marketing now. We are way past the era of magazines and print ads being the main way companies reach people. Nobody is taking perfume quizzes out of a magazine anymore when there is an app, influencer, or TikTok algorithm already telling you exactly what you would like. Everything is personalized now, and companies are expected to have a strong online presence. If a brand does not exist digitally, it almost feels nonexistent unless they are targeting a super niche audience. Marketing today is all about visibility, engagement, trends, and knowing how to keep people interested online long enough to actually connect with them.